Standing out during the holiday season isn’t easy, with so much competition out there. Fortunately, a little extra love and care in your marketing materials can help you connect with customers on a deeper level.
Marketing during the holidays means tapping into the warm familiarity and thoughtful gestures that make the season so special. With Diecutstickers.com, you can craft a festive first impression that stands apart from digital advertisements and billboards.
1. Supplement Your Holiday Packaging
A simple yet effective way of grabbing a customer’s attention during the holiday season is with new packaging. With just one or two little changes, you can show customers how much you appreciate their business throughout the year.
You don’t even have to invest in brand-new packaging design. With our printing options, you can slap festive labels onto your usual packages or add a metallic gift tag to classic foil totes.
2. Try Limited Editions to Create Urgency
Marketing during the holiday season fundamentally taps into FOMO. After all, customers only have a few months to enjoy unique holiday-themed food, clothing, music, and decor before it’s gone.
You can stress the fleeting nature of holiday products with limited-edition stickers on your bottles, boxes, and bags. If your store sells custom stickers and decals, you can create a separate, holiday-themed run to entice customers to spend a little more.
3. Use New Product Labeling to Usher in the Holiday Spirit
It’s time to get crafty about all the ways you can brighten up your customers’ visits. Creative product labeling is a great way to highlight special deals or timely discounts.
You can also provide snappy phrases to appeal to customers’ desire to spend more during the holidays. For example, “get a full set for the whole family and save” or “spend now and get entered into our loyalty program for even more seasonal discounts”.
4. Add a Free Gift to Make Each Purchase Special
Who doesn’t love free things? Effective marketing during the holidays needs to acknowledge how tight customers’ wallets are, so a free gift goes a long way toward building goodwill.
Stickers are small, fun, and easy to add onto just about any gift. They also work as ongoing advertising whenever a customer puts them on a water bottle or a school binder.
5. Use In-Store Branding to Create a Festive Atmosphere
Customers walking into your store should feel a festive atmosphere wash over them. Along with your classic tinsel and light string decorations, consider upgrading your branding from top to bottom.
With a few fresh prints, you can create festive wall decals, floor decals, and shelf talkers. The design possibilities are endless, ranging from classic holiday colors to spooky illustrations.
6. Consider QR Code Stickers to Encourage Retention
QR codes are an easy way to add ongoing value to a customer’s purchase. With a simple scan on their phone, they can get everything from recipe ideas to holiday gift guides.
You can design your QR code stickers to still be charming and festive, such as by adding a snowflake border or autumnal color scheme. As long as you don’t obstruct the QR code, the sky’s the limit.
7. Craft Social Campaigns for Seasonal Giveaways
Want to get even more mileage out of your holiday stickers? Add a hashtag that makes it easy for customers to browse, share, and interact with your main social media accounts.
These hashtags can be pre-existing or original hashtags just for your business—whatever you think will engage your customer base.
8. Try Cross-Promotion with Other Businesses to Bring in Customers
Are there any other local businesses that could benefit from your sticker and decal branding ideas? Creative marketing during the holidays could involve reaching out to nearby business owners to spread holiday cheer.
For example, let’s say you run a specialized sticker business that sells death metal-themed designs. You could create a few festive twists on your usual fare, then reach out to a music store for a cross-promotion. Every time they sell an instrument or accessory, they can pair the purchase with one of your stickers to help more people learn about your brand.
In the meantime, they get even happier customers who get an extra treat with their purchase. Win-win.
5 Tips for Crafting Stickers and Labels That Stand Out
Anyone can design a batch of stickers and labels, but not just anyone can create designs that speak to people. If you want your customers to remember your brand, you need to hone in on the festive and emotional appeal.
Keep Your Brand Identity Front and Center
While there’s nothing wrong with tapping into classic festive imagery, you need to make sure you don’t lose what makes your brand unique. As you design stickers and decals, ask yourself: What does this design have that nobody else does?
Maybe your brand has a fanciful and artsy approach that would benefit from old-fashioned holiday imagery. Perhaps you have a cheeky brand voice that translates well to sharp, snappy catchphrases. Even if you can only think of one thing, that one thing could be all it takes to create a happy customer.
Get Playful with Different Printing Methods
Marketing during the holidays is not as effective if you pull back and try to be subtle. When people are ready to vacation and party, they often want their purchases to reflect the same vibe.
Custom stickers let you do just about anything you put your mind to, from rainbow holographic options to sparkly glitter. With a little extra dash of creativity, you can offer prints that catch people’s eyes and stick in their minds long afterward.
Lean Hard into Exclusivity with Original Stickers
While we touched on this before, this element can’t be overstated, due to the inherent limited-edition nature of holiday marketing. If you’re selling original stickers and decals, find ways to make sure customers know they won’t be seeing these designs again for a while (or ever!).
Consider promoting these limited-edition stickers online and emphasizing their rarity. If customers visit in person, add signs that point them to exclusive freebies.
Personalize Stickers with a Handwritten Note
While this type of marketing during the holidays can be difficult with bulk orders or tight schedules, personalization goes a long way toward making a customer feel special. To save time, you can consider keeping this idea for a specific type, such as a new visitor or a long-time repeat buyer.
Your notes can wish them a happy holiday season, thank them for their business, or even include a goofy pun.
Encourage Customers to Share Their Stickers
People love showing off a cool gift they got, but they may forget due to a busy schedule or other obligations. You can encourage customers to share their stickers on your social media, such as by displaying where they stick them.
You can even offer incentives for customers who upload photos of their stickers and tag your brand, such as a 10% discount on their next order.
Diecutstickers.com Will Help You Market During the Holidays
We know it’s tough wrangling together an amazing limited-edition holiday run just in time for the season. Running a business is like spinning plates, so let us take some of the work off your hands.
Diecutstickers.com is your one-stop shop for all things stickers, decals, magnets, banners, and more. Our crack-and-peel sticker designs are particularly convenient and make holiday stickers even more special. Not only will you enjoy diverse printing options and beautiful results when you work with us, but our easy online form makes ordering a breeze.
Our typical orders take seven to ten business days to ship, so don’t wait to place your order. Want to learn more about how we can help you with holiday marketing? Check out our catalog to see how your brand can dazzle customers during the festive season!